About

aibh. was founded as a creative outlet beyond the noise of social media — a digital journal, evolving archive, and soon-to-be studio. Rooted in intentionality and depth, it embraces creative expression as a practice rather than a performance.

Connie is originally from Donegal, Ireland, but has spent most of her adult life in Amsterdam. While studying at the Amsterdam Fashion Institute, she became increasingly disillusioned with the fashion system and its ever-accelerating trend cycles — but deeply inspired by the potential of design and storytelling to shape the future of branding and to reimagine the ways we belong to ourselves and each other.